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Braze, a leading customer engagement platform, was managing RFxs with a legacy software solution, but as the company scaled, critical limitations emerged that led them to search for a new RFx solution:
1. Valuable documentation went unused. Braze maintains comprehensive, regularly-updated public documentation covering product details in depth. Not being able to connect to this source of information represented a significant missed opportunity for generating accurate, current responses.
2. Keyword-based search created friction. The existing AI functionality relied on keyword matching rather than true semantic understanding, often requiring users to phrase queries in a very specific way to get relevant results. As the team explained, “We had to be extremely precise in how we searched — it just didn’t understand the intent behind the question.” This limitation prevented them from realizing the efficiency gains they expected from their RFx tool.
3. Content library maintenance was a burden. Without live integrations, the team was constantly concerned about outdated content. “We never felt confident the library reflected the latest information,” one team member noted. Ongoing content maintenance became a recurring project that eroded the time savings RFx software was meant to deliver.
"Truthfully, Arphie delivered one of the best POCs we’ve seen - impressive both in functionality, and responsiveness to our needs”
- Proposals Team
After conducting a thorough market evaluation including both traditional RFx tools andAI-native platforms, Braze selected Arphie for three key differentiators:
AI-native semantic understanding. Unlike keyword-based systems, Arphie's NLP-based approach understands question intent, eliminating the need for surgical precision in searches and delivering contextually relevant responses.
Live source connections. By connecting directly to Braze's public documentation and other trusted sources, Arphie automatically surfaces current, accurate content without manual library updates.
Speed to value. The implementation timeline was “magical”: "From contract signed date to go live was less than 4 weeks... I've been through probably half a dozen tooling implementations in my career in the proposal management space, and we've never gone through an implementation so quickly." The Braze team felt like the Arphie team were true partners in the onboarding process and beyond.
"Everyone has said this is unequivocally an improvement over our previous vendors."
The AI-generated responses demonstrated superior quality and relevance, with users reporting that Arphie delivers "a really great first draft extremely quickly" compared to significantly longer wait times previously.
The impact on RFx capacity was striking: Braze went from completing ~20 projects / month on their old platform, to processing ~70 projects / month with Arphie (a >3x increase in run-rate) — a testament to the team’s new level of efficiency. Switching to Arphie enabled the team to take on significantly more opportunities.
The previous platform lacked true multilingual capabilities. With Arphie, Braze can “much more efficiently support these languages in support of our global business.”
The Arphie support model stood out for its responsiveness and partnership approach. Through a shared Slack channel, users can reach Arphie’s team (across customer success, engineering, and even leadership) in real time. Rather than metering support hours like traditional vendors, Arphie focuses on continuous collaboration:
"Arphie's support has been smart, responsive, and collaborative, all the way up to the leadership team. It's a true partnership where we problem-solve together, and both sides come out improved."
– Andy Trevino, VP Solutions Consulting
Cross-functional teams (Account Executives, Solutions Consultants, SMEs) working on RFxs found the collaboration features intuitive. "The team really likes the UI and just how easy it is to use," with users able to assign questions, tag reviewers, and manage projects efficiently.
"Whenever I connect with the Solutions Consultants, I always ask how Arphie is going—and it's been universal: everyone says it's a big improvement."
Switching to Arphie usually takes less than a week — and your team won't lose any of your hard work from curating and maintaining your knowledge base and/or content library on your previous provider. The Arphie team will provide white-glove onboarding throughout the process of migration.
Arphie takes security extremely seriously. Arphie is SOC 2 Type 2 compliant, and employs a transparent and robust data protection program. Arphie also conducts third party penetration testing annually, which simulates a real-world cyberattack to ensure our systems and your data remain secure. All data is encrypted in transit and at rest. For enterprise customers, we also support single sign-on (SSO) through SAML 2.0. Within the platform, customers can also define different user roles with different permissions (e.g., read-only, or read-and-write). For more information, visit our Security page.
Customers switching from legacy RFP or knowledge software typically see speed and workflow improvements of 60% or more, while customers with no prior RFP software typically see improvements of 80% or more.
Arphie enables customers to achieve these efficiency gains by developing patented, advanced AI agents to ensure that answers are as high-quality and transparent as possible. This means that Arphie's customers are getting best-in-class answer quality that can continually learn their preferences and writing style, while only drawing from company-approved information sources. Arphie's AI is also applied to content management streamlining as well, minimizing the time spent on manual Q&A updating and cleaning.
